What is Bella & Birch
How is it Different?
One coat coverage over any paint color.
Simple to patch. Whether it's a mistake during application or a scratch from normal wear and tear, you just cut a patch and smooth it on.
Easy to fix mistakes. You can still reposition it several minutes after application.
Unlike wallpaper, there's no need to remove Bella & Birch when you're ready for a change. Apply new Bella & Birch over the old, or paint over the product (follow manufacturer's instructions).
Start and stop anytime you like.
No wetting the roll, no pasting and no matching seams or patterns like with wallpaper.
No taping trim work or laying down drop cloths. This is dry paint.
What you see is what you get. There's no guesswork because the pattern is part of the dry paint.


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